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Teens changing their mobile phone loyalties |
jcwhite_uk
Joined: Feb 18, 2004
Posts: > 500
From: Dorset, UK Phone:Xperia Z1
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The team behind the teen virtual world, Habbo, has surveyed some 58,480 of its teenage visitors on their mobile phone habits.
The respondents, who came from 31 different countries, all took part in Habbo’s Second Global Youth Survey.
It revealed that Nokia is still the favourite mobile phone manufacturer among teenagers but that its number one position is being threatened by Samsung and Sony Ericsson as teens look for more entertainment on their mobiles.
Despite still being the favoured handset in 15 of the 31 countries polled, Nokia loses out to Sony Ericsson in markets such as the UK, Germany, Denmark and Switzerland.
In all of these markets Nokia ranked first in 2006.
In the UK both Sony Ericsson and Samsung are rated higher than Nokia.
This suggests that brand loyalty to Nokia, amongst teens globally, hasn’t increased alongside Nokia’s market share, which reached 40% in the fourth quarter of 2007.
The results also showed changes in how teens actually use their mobiles.
Many are now regularly using their mobile handsets as entertainment devices, where as in the 2006 survey only 38% of teens used their handset to listen to music.
This figure has now gone up to 71%.
80% of teens in Singapore, Italy and Austria listened to music in this way, though teens in Japan and Finland listen to music on their mobiles the least.
In the UK, 78% of teens listen to music on their mobile.
And other applications are also enjoying a boom.
70% of the respondents say that they are now using their mobile to take photos and videos, which is 11% more than in 2006.
64% now play games on their mobile compared to 51% in 2006. And over a quarter of teens also use their mobile to surf the net, email and send instant messages.
But texting remains the most used phone function with 88% of teens regularly communicating via SMS.
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Twometre
Joined: May 12, 2007
Posts: > 500
From: Manzini, Swaziland
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I still beleve that texting remains the mos used service in teenagers. Talk about sending emails and using IMs. From what is that about 70% of teenagers spend all their time an night chatting.
At most they hardly sleep or just have two hours of refreshing and getting ready for school.
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KingBooker5
Joined: May 12, 2007
Posts: > 500
From: London, England
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If they like music and SE, it is likely to be because of the Walkman branding. |
oddie k750
Joined: Jan 05, 2007
Posts: 399
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Lots of teens here with old nokias have started upgrading to walkmans. Alot of old siemens (r.i.p , but glad you're gone!) users are also switching - mostly for the w810 or k550 with them being cheap as they are.
New music xpress and n-series nokia models have started taking a crunch out of the higher - end teen market here though... (not like a year ago when anybody buying the "best phone" had an  !) |
Twometre
Joined: May 12, 2007
Posts: > 500
From: Manzini, Swaziland
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On 2008-04-05 16:55:33, KingBooker5 wrote:
If they like music and SE, it is likely to be because of the Walkman branding.
@King did you know that most SE users are males and lots of ladies fancy nokia and samsung. And if that is the case I dont see most of them glued on SE. You may be right however. 
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Keiki
Joined: Mar 27, 2008
Posts: 160
From: Valhalla
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I have a store with 27 employee. Arround 75% are using  all of them females. Most of them using w830. Only the male employee still using nokia 
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jor1ge
Joined: May 28, 2002
Posts: 116
From: Greece
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Is my impression that tha majority of teenagers in Greece use sonyericsson.
They go about in the streets with music pouring out of their walkman phones!!
Sonyericsson is strong here. |
oddie k750
Joined: Jan 05, 2007
Posts: 399
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- little bit of side info and coclusion from different web:
A study by Habbo asked teenagers(age 11-18) in many European countries what brand of cell phone they favor. In 15 out of 31 countries Nokia ranked first- in the UK, Germany, Switzerland and Dennmark sony ericsson placed first. Int he UK Nokia didn't even place 2nd- but was instead beaten by Samsung.
In conclusion- Nokia's 40% market share doesn't show in teen surveys. Nokia's focus on the developement of ultra-high end models and low ends for developing counties is leaving it's mid end segment model porfolio thin with no major multimedia features - leaving teens to prefer different brands.
(www.mobilmania.cz)
[ This Message was edited by: oddie k750 on 2008-04-09 17:28 ] |
Trev1982
Joined: Mar 07, 2007
Posts: > 500
From: 192.168.0.6
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i think kids seem to just follow what there mates use, round here everyone seems to use a samsung unless they no better, lol.
BB 8120 |
Miss UK
Joined: Jan 11, 2003
Posts: > 500
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I think the loud prats use on Buses to annoy people as always lol
I think the word Walkman means annoy everyone
An "Apple" a day keeps the Doctor at Bay! |
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Posted: 2008-04-04 23:44
