Esato Exclusive: Sony Ericsson's Flagship Store
13 December 2006 by axxxr A couple of weeks ago Sony Ericsson opened its doors to its new state of the art flagship Store in London and i went along to pay a visit.
This is the first of its kind of store which caters to the needs of Sony Ericsson Lovers and general mobile users alike. Based on the very busy High Street Kensington in heart of central london, its the ideal location for Sony Ericsson to get noticed,so they obviously had a good think about picking this spot,and i have to agree its a good choice. Walking into the store i noticed a Security Guard at the door who was there apparantly to keep an eye on many of the Live handsets which are on display,which visitors are allowed to play with.Its all part of Sony Ericsson's strategy for this store which MD John Harber said he had a "hatred for dummy handsets", adding: 'We've got these little guys making fantastic phones in Lund (HQ in Sweden) and they come over and see us putting these plastic dummies in stores. It doesn't do them justice.'Harber said the store is expecting to lose some handsets to thefts but security barriers and a guard at the front will be put in place.'We will lose some phones.But the overall benefit is more important.' The decor and look of the store is very fresh and modern with Sony Ericsson Logo's and advertiseing displayed very tastefully.A bank of LCD screens are placed on the walls to the right and left of the entrance doors as you walk in and show continuous adverts for various Walkman phones and handsets. This is the best part,in the centre of the store houses the main console which holds all the "Live" handsets and Walkman phones which are connected to headphones on which you can listen to music on.The varying K800i's James Bond Edition,Allure Brown and Black are placed alongside each other,then moving onto the K610i and P990i onwards. Towards the back end of the store is the seating area for customers and visitors to the store,and its not just any seating area,two glass display cabinets are on the wall which show off Japanese Sony Ericsson Handsets not available outside of japan which is a bit dissapointing because your in a Sony Ericsson store and you can't actually buy them,i actually felt a bit cheated,but never mind maybe someday i thought. All in all Sony Ericsson have got this store just perfect,i would certainly recommend it to anyone,they also say this is the first of many such stores, so look out for one near you in the coming future. (Thanks:fran and Andy)
Comments On 15 Dec 15:23 DoctorMantis wrote We need this in the USA. On 13 Dec 23:47 Tom wrote Is "Rav250" retarded? On 13 Dec 18:51 govigov wrote the store looks awesome On 13 Dec 17:07 Dru wrote This is surly IT. Congs SONY.E Cheers Dru(East Africa) On 13 Dec 15:46 ATHOL wrote I`LL BE GOING THERE THIS FRIDAY On 13 Dec 14:06 chris wrote kensington is a very posh part of london and i dont think i wll be visiting soon seeing that i live only 300 miles away On 13 Dec 13:50 Rav250 wrote Why is the store empty of people? On 13 Dec 11:47 thechinaman wrote Nice store.. Shame about the fact that they "expect" to lose some phones through theft though. I saw similar stores in places like Hong Kong and Singapore and there was no sign of a security guard, and when asked about handset theft, they said they've had no problem with it. Shows a lot about the mentality of the people round these parts huh? On 13 Dec 08:04 vishal wrote wow its amazing keep it up congrates i wish u lot On 13 Dec 08:03 786KBR wrote We have a SE store here. Same style and design! On 13 Dec 06:10 haasmukh wrote When these stores will come to INDIA! On 13 Dec 05:48 mcrosser wrote Cool !! wish they would build one here in South America soon !! cheers Sony Ericsson ! On 13 Dec 05:39 Oco wrote Cool... heaven should be near this? :D On 13 Dec 04:39 hanugro wrote Awesome. But in Indonesia we even have this live phone display already in one of local electronic chain. However the model shown is just a few for each brand. It is good to have these dedicated SE with all SE models. |
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